The studio / Auckland & everywhere STRONG OPINIONS. GOOD INTENTIONS.

If they’re
following.
They’re behind.

The Looks Department

We make brands worth paying attention to.
Then give everyone else something to copy.

Experienced. Still restless.

Twenty years.
Zero interest
in ordinary.

Over 20 years of design experience. Based in Auckland. Working wherever the ambition is.

We’re an independent studio working across branding and websites, from the first idea to the thing people actually see, click and remember.

Good design starts with a point of view. Ours is simple: your business shouldn’t look like it asked the rest of the industry for permission.

We look at what everyone else is doing. We work out what’s worth keeping. Then we find the opening to make something distinctly yours.

20+YEARS IN DESIGN
AKLBASED IN AUCKLAND
EVERYWHERE.WHERE WE WORK
How we see it

The market
has enough
wallpaper.

We’re here for the businesses ready to lead their space. A sharper identity. A stronger website. Something people recognise before they read the name.

01 / OUR APPROACH

Find the nerve.

Get to the thing that makes the business different. The audience, the ambition, the detail nobody else noticed. That’s where we start.

02 / OUR APPROACH

Make the call.

Strong design needs decisions. We bring a clear creative direction and the experience to back it. Every typeface, image and interaction has a job.

03 / OUR APPROACH

Get it out there.

From concept through to creation. Brand identities, business websites, ecommerce and custom builds. Clear scope. Direct collaboration. Work that sees daylight.

A little healthy disruption.

Every industry
has a look.
Let’s interrupt it.

When people are copying you, they’re following you.
And by definition, they’re already behind.

Give them something to copy ↗
The next seven days could look different.

Your move.
Our studio.

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